Your website will show higher in search results when you use our SEO strategies for assisted living facilities.
Search Engine Optimization (SEO) is a proven method for increasing the value that Google places on your website when certain words are searched. Our SEO campaigns for assisted living facilities focus on the words that convert visitors into residents at your facility. We understand the online sales process for when people are looking for home healthcare options.
We’re also aware of important facts about the senior living industry. Many people searching for in-home support have had a recent health scare, and they want to be assured that your staff is professional and competent, keeping them safe and happy.
Our Home Healthcare SEO Approach
Gold Egg Digital customizes your SEO with our tagging strategy to match your sales process. We also help you generate a high volume of unique content.
Fresh and frequent content is a way to get your organization to show up on the first page of search results. We’ll create original blogs, infographics, landing pages, memes, videos, animated graphics, and press releases. Our content will prioritize important keywords, cities, and counties. Amenities, healthcare options and the benefits of staying in your own home when possible are also discussed heavily. Potential clients and their families want to read about things that are relevant to their situation.
For example, a senior might look for the following:
“Are there home healthcare agencies in Boulder County for independent living that accept my Blue Cross insurance ?”
If your website mentions in-home care services, Boulder County, independent living, and Blue Cross health insurance, it will be one of the first things listed. When seniors click your link, we’ll show them all the other information they need. With their burning questions answered by your site, your organization will be on the top of their list for places to contact.
Relevant Content for Assisted Living Facilities SEO
Creating articles, pages and posts that appeal to your users questions and explain the answers simply are essential. SEO strategy for home healthcare agencies is unique because your content needs to be accessible to a lot of different types of people, not just seniors.
Seniors (or their children) may not know what they’re looking for when it comes to home healthcare. The transition of arranging for long-term help is almost always stressful, confusing, and difficult. We work hand-in-hand with your organizations to understand your tone, what you want potential clients to take away from your website, and how we should tailor your content to accurately present your organization in its best light. When we do this, your inquiries are more likely to become clients.
At the end of the day, your website should look good, but it’s true purpose is to connect with people who need your services. Taking the time to understand your community and the needs of your clients is a crucial part of our content development process.
Taking Our Assisted Living Facilities SEO Strategy Off the Page
Creating user-friendly, unique content isn’t the only part of a successful assisted living facilities SEO campaign. There are more subtle factors that affect your ranking like trackbacks. Trackbacks, or backlinks, are the number of external websites that link back to your site.
When internet sites with longevity and search engine “reputation” begin linking to your assisted living facilities website, your search engine credibility is positively affected. This is the goal of our assisted living facilities SEO campaign. Increasing the volume of links that take users to your website when clicked is a proven method of increasing the relevance of your website, ranking you over the competition.
Gold Egg Digital expertly applies these strategies, fully taking advantage of these secret algorithms used by search engines to identify relevant websites. We’ll use these techniques to ensure that your site gets the maximum exposure to your assisted living facilities’ target customers.
Why Is SEO for Assisted Living Facilities Important?
Assisted living facilities SEO (Search Engine Optimization) is a combination of data-driven knowledge and expert implementation. It increases the possibility that your potential clients will discover your website when looking at any search engine ( like Google, Bing, or even Siri or Alexa). Our statistics clearly show that most people won’t look past the first page of search results. That’s why it’s essential that your agency shows up on the first page of search results. When potential clients are looking for in-home support, they want to find what they need quickly and easily.
Gold Egg Digital will increase your website’s ranking on all search engines. We’ll make sure that your site contains the content and information that the search engine’s programming is looking for. Search engines prioritize thing like these:
- Clear Design and Layout
- Accessibility
- Targeted Keywords
- Inbound link volume
- Unique content
Seniors and their adult children need to be able to find you quickly and easily through major search engines, not just online ads. We research the words they’re using to find your site and your competitors. Then, our content team will add these searched words into the content on your organization’s website. When potential residents have an easier time finding your site and find relevant and easy-to-understand content, they’re more likely to contact you for what they need.
Gold Egg Digital Marketing’s Assisted Living Facilities SEO Strategy
We stand apart from our competitors because we create fresh, interesting content, and our group of quality websites can link to your website, helping to turn it into a site that is recognized as a legitimate, relevant site that is safe for people to visit.
We can also help grow your community in other ways, including review generation & management, business consulting, and more.
For a revamp of your home healthcare agencies’ SEO approach, reach out to Gold Egg Digital Marketing at 720-577-5463 today.
Our assisted living facilities SEO experts can get you on the right track.