It’s more than your logo.
Gold Egg’s Digital Marketing team team will help you tell the touching story of your senior living community. We’ll refine your vision, developing your facilities’ brand and creating a message that answers the hopes of prospective residents and their families. We want to represent your facility in it’s best light- so your staff will be involved in each step of our senior living branding strategy process.
We’ll help your marketing development:
- Professional logo design
- Headlines and subheads that will cement your brand in the senior’s mind
- Services Listings — Your unique activities show the value of your community
- Messaging focus
Why should seniors and their families choose your community instead of another local senior community? Gold Egg Digital’s system helps you reach more families with a systematic, proven branding process.
Clarifying your community’s strengths and combining them with your brand will connect you with the residents that are right for your community.
For example, if you have a CCRC or assisted living community with luxury amenities, high quality meals, or a convenient location that is highly convenient, we will emphasize this in your marketing. Your materials will clearly show your potential residents and their loved ones how your community is set up to meet their needs. You’ll show them your living spaces, activities and amenities are what they need for a happy, active experience. Gold Egg Digital’s system will lead your presentation to be clear and reusable across website, online ads, print ads, signage and more.
Get a Fresh Look While Keeping Your History
Gold Egg Digital will begin with a branding audit. When we define a clear picture of your current brand, we can evaluate if it represents your organization in the way you’d like it to.
Here are a few of the points you can expect to see covered in the branding process:
- Clarity on the Goal of Your Brand
- Your Communities’ Unique Selling Points
- Your Organizations’ Mission Statement
- Misconceptions & Fears of Possible Resident and their Families
- Verifiably Achievable Goals
- Clarity on you Target Markets
- Positive Spin of Residents Concerns
- Your Communities’ Visual Identity
The Messaging & Branding Process includes :
- Face-to-face interviews with department heads
- State-Of-The-Brand analysis
- Your brand’s promise statement
- Research of key differentiators from communities in the area
Comprehensive and Compelling Senior Living Branding Services
Sometimes, you need experts to help you craft your message and senior living branding strategy. Of course, that’s where Gold Egg comes in. Our design and content gurus will create compelling images, graphics and messaging in line with your organizations goals. For more information about senior living branding, email us or call us at 720-598-2852 .