Assisted Living Facilities Call Tracking and Dashboarding Software
Phone calls are vitally important for lead generation in assisted living facilities. They’re the perfect opportunity to connect with and start a conversation with a concerned family member or a senior citizen that knows they’re in need of a little extra support in their daily routines.
Of course, the goal of each incoming call is to turn that conversation into a new client. Getting there can be complicated, though. With call tracking software, you can get some insight into what’s working and what’s not with your assisted living facility’s marketing strategy.
Gold Egg Digital Marketing can set you up with our favorite assisted living dashboarding software to get you started on tracking all of your phone calls, figure out who’s calling you, and where they heard about you.
Find Out Who’s Calling, From Where
With a tool called CallTrackingMetrics, we can learn from your calls. It’s so much more than caller ID. With call tracking, you’ll know instantly if an incoming call is from an existing lead or a brand new caller. It records and archives conversations so if it’s necessary, you can access past calls with a particular resident or their family. This could be nearly invaluable for your organization, especially if you are taking direction over the phone.
Call tracking shows where someone is calling from, both geographically and virtually. You’ll know their locality, and where they got your number. You’ll know whether it was from organic SEO (search engine optimization), paid search, a social media marketing campaign, or a like a print ad or postcard.
With this tool, it’s much easier to understand how each part of your marketing strategy is affecting overall performance, and where you may need to tweak content or delivery in your campaigns to get better results.
Use Your Recorded Calls as an Archive and a Resource
Recorded calls are great for looking back on past interactions with a specific clients or their families. They can also be a useful training tool for your reception team.
Understanding the elements of successful calls can help you reinforce good habits for your staff. Also understanding what didn’t work in unsuccessful calls is useful information for future trainings. Assisted living facilities tracking software can help you understand what your team is good at and what they need to work on to get you more sign-ups.
You might also learn that your front desk is missing some calls — maybe you have an unresponsive staff member. Or maybe your staff is stretched too thin and actually can’t get to the phone. Call tracking can help you improve marketing efforts and can also give you insight into business operations too.
Know What’s Working
Installing call tracking on the website for your assisted living facilities are almost a necessity in this age of data-driven marketing.
For example, the number of calls that originate from organic search can tell you how well your SEO efforts are performing — whether you’re targeting the right audience with your messaging, or whether you’re ranking for certain terms that may not actually be a part of your strategy (which can inform edits you might want to make to the content on your website). Maybe you’re not getting as many calls from your paid search efforts as you were expecting, and you need to tweak your campaigns to increase performance. Having records of who’s calling and the sources that they’re calling from makes it much simpler to know where you need to make adjustments or reshuffle your resources.
Our team will be with you every step of the way through these business decisions. We’ll walk you through all of the data generated, explain what it means, and help you make the best decisions for your assisted living community.
Utilize Your Data with Assisted Living Facilities Focused Call Tracking Software
On top of a world-class SEO strategy, Gold Egg Digital Marketing’s award-winning team will set you up with senior living call tracking software to get the most out of your phone calls. Give Gold Egg Digital a call today at (720) 598-2852 to get started with a custom assisted living dashboarding software setup.